13th to 15th May 2008
KOTA KINABALU, SABAH, MALAYSIA
REPORT BY : RABEATUAL ABAS & HAIRINA IRENE HISHAM
The conference title is Sports Tourism. The conference is very comprehensive covering the research of professors on sports and tourism from various universities, the many sports events that was held over the last few years in Malaysia,
Sabah as the state in Malaysia that champions on scuba diving and the fresh-virgin rainforest and last but not least the view from the ministry of tourism on how to co-relate sports and tourism into one stronghold in increasing revenue for the country and relating this to a new business model.
The conference was held over a period of 3 days
In conclusion, we strongly feel that WSFFM can benefit by organizing activities that tie-up with some aspects of tourism in it and should not limit its participation to the Malaysian ladies only.
We could open our activities to ladies in the international arena and instill some of our in-bound tourism into these activities. With this then the WSFFM is answering to the call of the tourism ministry in creating awareness of tourism whilst enjoying sporting activities in Malaysia.
We would like to thank the WSFFM for the opportunity given in nominating us to attend this event. | DAY 1 | Monday, 12 May 2008 |
1000 - 1730 hours | Registration | 1730 - 2000 hours | Welcome Reception hosted by the Hon. Minister of Tourism, Malaysia
Venue: Tanjung Garden, Shangri-La’s Tanjung Aru Resort & Spa | | DAY 2 | Tuesday, 13 May 2008 - 'Sport Tourism Development' |
0800 hours | Official Opening 1st Commonwealth Conference on Sport Tourism | 0900 hours | Official Opening Ceremony by:
Sabah's Head of State, Tun Datuk Seri Panglima Haji Ahmadshah Bin Abdullah | 0925 - 1030 hours | Press Conference / Tea Break | 1030 - 1230 hours | SESSION ONE
Keynote Speeches:
“The Role of Government in the Business of Sport Tourism” by the Hon. Dato' Sri Azalina Dato' Othman Said, Minister of Tourism, Malaysia
“Sport Tourism in Small Island Nations: Untapped Potentials for Sustainable Tourism Development” by Mr. Nikhil Treebhoohun, Adviser & Head (Trade Section), SASD, Commonwealth Secretariat
“Inter-relationships between Sport and Tourism: Propelling Sustainable Tourism Development” by Ambassador Dho Young Shim, Special Advisor to the UNWTO Secretary -General for Tourism and Sport.
Moderator: Prof. Adam Blake, Bournemouth University, UK
Panel Discussion / Q&A Session | 1230 - 1400 hours | Networking Lunch | 1400 - 1600 hours | SESSION TWO
Keynote Presentations:
“How to Successfully Attract International Sport Events” by Mr Derek Casey, Bid Director, Glasgow 2014 Commonwealth Games
“Developing Policy for Sport and Tourism in a Developing Country Context” by Prof. Mike Weed, Canterbury Christ Church University UK
“Sport Tourism: Sabah, Malaysian Borneo Experience” by Dato' Seri Dr. Tengku Zainal Adlin Tengku Mahamood, Chairman, Sabah Tourism Board
"Role of Corporate Sponsorship in Sport Tourism: An Experience of QI" by Mr. Kuna Senathirajah, Director of Investment Management, QI Ltd.
Moderator: Professor Adele Ladkin, Bournemouth University, UK
Panel Discussion / Q&A Session | 1900 - 2130 hours | Dinner hosted by Sabah Tourism Board at Kinabalu field, Shangri-La's Tanjung Aru Resort & Spa | | DAY 3 | Wednesday, 14 May 2008 - 'Sport Tourism : Issues, Impacts and Opportunities' |
0900 - 1030 hours | SESSION THREE
"Staging of Sports as a Destination Product" by Professor James Higham, University of Otago, New Zealand
"Investment in F1 Sport: Issues, Impacts and Opportunities" by Mr. Azlan Akil, Advertising & Promotions Manager, Sepang International Circuit, Malaysia
"How Scuba Diving Can Enhance the Travel Experience and Benefit Local Communities"by Mr. Terry Cummins, International Vice President of Marketing Metrics and Performance, Professional Association of Diving Instructors (PADI) Worldwide
Moderator: Dr. Ian Jones, Bournemouth University, UK
Panel Discussion / Q&A Session | 1030 - 1100 hours | Coffee Break | 1100 - 1300 hours | SESSION FOUR
“The Triple Bottom-Line Approach to Sport Tourism Evaluation” by Professor Leo Jago, Victoria University, Australia
“The Economic Impact and Increasing Yield from Sport Tourism” by Professor Adam Blake, Bournemouth University, UK
"Sport Tourism's Competitive Advantage: Authenticity and Place"by Professor Tom Hinch, University of Alberta, Canada
"Maximising Media Impact at Sporting Events"by Mr. Glenn Hamilton, Director Event Development and Contract Management, EventsCorp.
Moderator: Professor James Higham, University of Otago, New Zealand
Panel Discussion / Q&A Session | 1300 - 1430 hours | Networking Lunch | 1430 - 1630 hours | SESSION FIVE
“Leveraging Benefits from Sport Tourism” by Professor Laurence Chalip, University of Texas, USA and Editor, Journal of Sport Management
“Developing Cultural Programmes for Sporting Events” by Andrew Walsh, Executive Producer 2004 Athens Olympics and 2006 Melbourne Commonwealth Games
“Sport Tourism: Opportunities for Tour Operators” by Mr. Anthony Wong, Group Managing Director, Asian Overland Services & Events Sdn Bhd. Malaysia
"Classifying Sport Tourists: Policy and Planning Implications"by Dr. Ian Jones, Bournemouth University, UK
Moderator: Professor Leo Jago, Victoria University, Australia
Panel Discussion / Q&A Session | 1630 - 1800 hours | Journal of Sport & Tourism, Editorial Board Meeting sponsored by Taylor & Francis | 1900 - 2130 hours | Dinner Performance by 'Beaufort' a Sabah traditional Kulintangan group | | DAY 4 | Thursday, 15 May 2008 - 'Sport Tourism Case Studies' |
0900 - 1030 hours | SESSION SIX
“Strategies for the Successful Marketing of Sport Tourism: Some Useful Lessons” by Professor Simon Hudson, University of Calgary, Canada
“Promoting FIFA World Cup 2010 and South African Tourism” by Prof. Ernie Heath. University of Pretoria, South Africa
“Event and Sponsorship Marketing - The Experience of the 16th Commonwealth Games - KL98 (1998)” by Mr. Mohammad Rosly Md. Selamat, General Manager of Shopping Secretariat and Director Malaysian Travel Business Sdn Bhd (former Director of Marketing, 16th Commonwealth Games in Kuala Lumpur 1998, Malaysia)
Moderator: Datuk Dr. Victor Wee, former Secretary General, Ministry of Tourism, Malaysia and Board Member of Commonwealth Tourism Centre | 1030 - 1100 hours | Coffee Break | 1100 - 1230 hours | "Strategies for Securing Sponsorship for Sports Tourism: Some Useful Tips"by Professor Graham Brown, University of South Australia, Australia
"Marketing Manchester through Major Sporting Events" by Mr. Paul Simpson, Deputy Chief Executive, Marketing Manchester, UK
Moderator: Mr Alan Fyall, Bournemouth University, UK
Panel Discussion / Q&A Session | 1230 - 1300 hours | - Overview/Summary & Conclusion by Professor Adele Ladkin, Bournemouth University, UK
- Closing Address by Mr. Abdul Rahman Shaari, Director General, Commonwealth Tourism Centre
| 1300 - 1430 hours | Networking Lunch | |
